Our Work

Case Studies

Impact Analysis of COVID-19 Ringtone Message
2020

Impact Analysis of COVID-19 Ringtone Message

  • UNDP

Pakistan had its first confirmed COVID-19 case on 26th February this year.

2020

Online survey campaign response rate study using BI knowledge

  • Gallup Pakistan

Using Behavioral Insights to increase the response rate of Pakistani business on a business confidence survey.

Online survey campaign response rate study using BI knowledge
Virtual Reality Experiments for Karachi Urban Improvement Infrastructure Project
2019

Virtual Reality Experiments for Karachi Urban Improvement Infrastructure Project

  • Gallup Pakistan
  • The World Bank

Use virtual reality to explore the question of access and diversity in public spaces amongst the youth of Karachi, Pakistan

2019

Electricity Reliability and Small Business Performance

  • Universita Degli Studi
  • Lahore School of Economics
  • Gallup Pakistan

Gauge perceptions and behaviors around bill-payment in high electricity theft feeder areas of Karachi, Pakistan through business preferences using incentivized and non-incentivized measures

Electricity Reliability and Small Business Performance
Measuring Social Integration and Community Cohesion in Pakistan
2018

Measuring Social Integration and Community Cohesion in Pakistan

  • UNDP
  • The University of Nottingham

Use Oneness to empirically and quantitatively monitor changes in youth integration and social cohesion in vulnerable areas of Karachi, Pakistan.

2018

Breaking the Cycle: Reducing non-payment for electricity

  • Lahore School of Economics
  • Gallup Pakistan

Understand social interactions and public services available to bill-paying households in Karachi, Pakistan via survey

Breaking the Cycle: Reducing non-payment for electricity
Can media advertisements change public attitude?
2017

Can media advertisements change public attitude?

  • Gallup Pakistan

Use direct and indirect preference elicitation methods to explore the effects of different types of media advertisements (informationally rich and informationally poor) on modifying political attitudes.

2017

Microfinance and Consumer Decision Making: Applying Behavioural Economics to Improve Product Design in Pakistan

  • Gallup Pakistan

Use series of choice experiments to observe how certain biases lead people in Pakistan to make sub-optimal decisions.

Microfinance and Consumer Decision Making: Applying Behavioural Economics to Improve Product Design in Pakistan
News Sharing and Voting on Social Networks: An Experimental Study
2017

News Sharing and Voting on Social Networks: An Experimental Study

  • Gallup Pakistan

Measures the relationship between news sharing and voting on social networks through context-neutral laboratory experimental treatments which mimic the features of social networks in the presence of media bias.

2016

Behavioural Experiments on Antibiotic Uptake

  • Gallup Pakistan
  • WBS-Warwick Business School

Convince people to continue their antibiotic course by running a lab experiment with respondents in Islamabad and Karachi, Pakistan

Behavioural Experiments on Antibiotic Uptake

Lets do something big together?

Get in touch